Job Description

Role Description

The Trade Marketing Manager (TMM) has the coolest job in town. They are known across wholesalers, retailers, and partners as the person who brings our brand portfolio to life across events, venues, and retail. They are organized, communicative, creative, and want to operate on a slightly non-traditional work week because they will have later nights and weekends than most.

Job Responsibilities

• Developing plans and tailored playbooks for all channels against their local properties and events
• Mobilizing brand planning
• Sampling execution
• Event and venue activations across territory
• Ticket management
• Resort/Destination planning and execution (where applicable)
• Works with Experiential Team to inform professional or Tier 1 sponsorships
• Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
• Ensures mobile asset requests are complete and aligned with brands/events
• Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
• Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
• Supports the execution of On-Premise plans
• BET Team Captain (where applicable)
• Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
• Manage the ROI for channel programs
• Communicate results and priorities weekly/monthly
• Coach and mentor Trade Activation Managers and wholesaler sales teams
• Direct channel specific pilots; manage optimization of each channel's key levers
• Cascade annual/trimester channel blueprint (Initiatives and Programs)
• KPI's - Channel volume, share, program execution, distribution

Qualifications

• Required: Bachelor's Degree – highly preferred
• 5-7 years sales and/or marketing experience
• In-depth knowledge of regional marketing and sales organization
• Strong communication skills, both internal and external
• Proficiency in PowerPoint, Excel and internal system tools
• Must possess an in-depth knowledge of the On-Premise Channel
• Preferred: MBA/Advanced Degree
• Willingness to relocate for future opportunities
• Beer/alcohol industry knowledge

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

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